Tourism Inc. – Market Readiness Workbook

The Market Readiness Workbook  is a tool to assist businesses, organizations and communities in preparing to enter tourism for the first time, or to refocus to attract new tourism markets.  The Market Readiness Workbook provides  businesses with several resources to improve market readiness.

For more information visit: http://www.mtc.gov.on.ca/en/publications/Tourism_inc_MarketReadiness_workbook.pdf